Story Institute is an acting school located in Vancouver Canada founded in 2018 by Michael Coleman. The school offers state of the art training in acting, audition preparation and Voice over. Helping to teach others how to achieve a successful career in film and television.
- PR Content Manager on a team to create a lead generation strategy that was designed to reach the company’s brand awareness and revenue goals
- Created a strategic content marketing strategy by conducting thorough industry and competitor research for their website, Facebook, Twitter and Instagram channels
- Created a complete content calendar with monthly pillar content (blog posts) and weekly content for social channels
- Identified, collected and analyzed technical, marketing and qualitative data on customers, competition and market, and translated findings into business and product strategy